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Affinity Connect
About Affinity Connect:
Affinity Connect is Affinity Global’s flagship industry platform designed to bring advertisers, brands, agencies, and ecosystem partners together to foster meaningful engagement and conversations beyond traditional industry forums. The initiative aims to strengthen collaboration across the AdTech landscape by creating spaces where the industry can exchange perspectives, build stronger partnerships, and engage in conversations shaping the future of advertising.
Over the years, the platform has brought together industry leaders from diverse sectors, including BFSI, Media & Entertainment, Gems & Jewellery, IT, and Retail, through editions hosted across several international markets.
TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries
Press Release Share this TCL FFalcon Partners with Affinity to Offer Programmatic Ad Access Across its Smart TV Ecosystem in 160+ Countries New York, 7th
Affinity acquires Affilizz
Press Release Share this Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide French company Affilizz, known popularly for its AI-driven shopping widgets that power
Agentic AI Will Redefine Advertising – Context Will Make It Work
Advertising is entering a new era where competitive advantage will come not from more data, but from better context. As AI systems evolve from passive tools into autonomous decision-makers, they are giving rise to agentic AI, systems that can automate and unify advertising channels and how decisions are made across them.
Rethinking IPL Advertising: From single-screen reach to multi-screen relevance
The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.
How to Scale Global Brand Demand without Building an In-house Sales Team
Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?