About Us
Founded in 2006, Affinity has grown from a humble local domain parking company into a global adtech leader by identifying untapped opportunities in digital advertising and solving real-world challenges across the purchase funnel. Our success has been driven by resilience, bold pivots, and an unrelenting focus on customer needs
growth
Solutions
Installs
& OEMs
US brands
& Branding
Shift
Partner
Monetization
Focus
2024
10x growth
What We Do
Affinity delivers a diversified suite of AdTech solutions that help advertisers and publishers stay ahead with tailored, scalable technologies
Ad Solutions
Beyond walled gardens lies a fast-growing but fragmented digital landscape. We bridge the gap with branding and performance solutions that engage users at every stage of the funnel. Our formats unify diverse channels into a high-performing, scalable ecosystem
Monetisation
We help publishers go beyond standard ad models with high-performing, non-traditional formats that drive engagement and maximize revenue—seamlessly integrated and built for scale
SааS
Our SaaS technologies help publishers take back control — boosting revenue through automation, streamline affiliate workflows, driving engagement, capturing first-party data and boosting subscriptions
Who We Are
At Affinity, our culture is a core driver of innovation and growth. We thrive on curiosity, adaptability, and a strong focus on finding opportunities where others see limitations
At Affinity, our culture is a core driver of innovation and growth. We thrive on curiosity, adaptability, and a strong focus on finding opportunities where others see limitations
Ego-less
Collaboration
We embrace a flat hierarchy where everyone has a
voice, ensuring ideas
are evaluated on merit, not rank
Pioneering DNA
We identify new touchpoints and rapidly build scalable solutions, pioneering innovations—like in Search advertising or unified access to OEM and Browser ecosystems
Empowerment and Ownership
Our values shape our decisions, drive our interactions, and define our collective identity
Resilience and Adaptability
From weathering near death moments" with "From overcoming critical challenges to executing bold pivots
Global Reach, Local Expertise
Operating in North America, Europe, and APAC, we bring a unique combination of global perspective and localized insights
AI-driven innovation
Internal and client-facing AI applications streamline workflows, optimize performance, and unlocked significant revenue opportunities
Ego-less
Collaboration
We embrace a flat hierarchy where everyone has a
voice, ensuring ideas
are evaluated on merit, not rank
Pioneering DNA
We identify new touchpoints and rapidly build scalable solutions, pioneering innovations—like in Search advertising or unified access to OEM and Browser ecosystems
Empowerment and Ownership
Our values shape our decisions, drive our interactions, and define our collective identity
Resilience and Adaptability
From weathering near death moments" with "From overcoming critical challenges to executing bold pivots
Global Reach, Local Expertise
Operating in North America, Europe, and APAC, we bring a unique combination of global perspective and localized insights
AI-driven innovation
Internal and client-facing AI applications streamline workflows, optimize performance, and unlocked significant revenue opportunities
The Leadership Team
Affinity’s management embodies an inclusive, no-politics spirit, relentlessly focused on growth and problem-solving. We are loyal to our team, our customers, and our values. With a sharp eye for talent, we excel at identifying potential and accelerating development. Leading by example, we roll up our sleeves and stay “always on” to drive the company’s continuous expansion
Lavin Punjabi
MD, CEO Affinity
Bharat Sharma
COO
Monica Ajwani
SVP, Finance
Nikunj Soni
CTO
Cornelius Frey
CIO
Vijay Mehta
CTO
Pia Frey
CMO
Rishi Sharma
SVP, Advertiser Sales
Navin Harjani
SVP, Product and Operations
Sitanshu Nanda
SVP, Technology
Vijay Gupta
SVP, Technology
Hemantkumar Patel
SVP, Technology
Lavin Punjabi
MD, CEO Affinity
Bharat Sharma
COO
Nikunj Soni
CTO
Vijay Mehta
CTO
Monica Ajwani
SVP, Finance
Cornelius Frey
CIO
Pia Frey
CMO
Rishi Sharma
SVP, Advertiser Sales
Narvin Harjani
SVP, Product and Operations
Sitanshu Nanda
SVP, Technology
Vijay Gupta
SVP, Technology
Hermantkumar Patel
SVP, Technology
Our Investors
Hanjoo Lee
Investor
Lucas Roh
Investor
Built for Growth
Affinity is poised to continue driving transformative solutions in the Adtech industry. Our focus remains on sustainable growth, privacy-conscious innovations, and empowering brands and publishers to succeed in a rapidly evolving digital landscape
