Agentic AI Will Redefine Advertising – Context Will Make It Work
Advertising is entering a new era where competitive advantage will come not from more data, but from better context. As AI systems evolve from passive tools into autonomous decision-makers, they are giving rise to agentic AI, systems that can automate and unify advertising channels and how decisions are made across them.
Rethinking IPL Advertising: From single-screen reach to multi-screen relevance
The Indian Premier League (IPL) has evolved into far more than a sporting event. For brands, IPL represents one of the most valuable opportunities to connect with audiences at scale. However, something fundamental has changed in recent years; IPL is no longer a single screen experience.
How to Scale Global Brand Demand without Building an In-house Sales Team
Monetization is a team sport, and to succeed, you need the right players on your side, working together. For digital publishers today – whether you’re an internet browser, utility app, OEM, or a niche content platform, the challenge isn’t about content quality. It’s about monetization. More specifically: how do you scale premium brand demand globally, without building a complex and costly in-house sales team?
Affinity Connect
Recent Coverage Share this Affinity Connect 17th March – AFAQS – Affinity Global hosts Mumbai edition of industry platform ‘Affinity Connect’ 17th March – Agency Reporter – Affinity Global Brings Brands and Agencies Together in Mumbai Through Its Industry Platform ‘Affinity Connect’ 17th March – MediaBrief – Affinity Global brings brands and agencies together in […]
Affinity acquires Affilizz
Press Release Share this Affinity acquires Affilizz to strengthen AI-powered affiliate monetization worldwide French company Affilizz, known popularly for its AI-driven shopping widgets that power commerce content, will be fully integrated into Affinity’s software suite ‘NucleusLinks’, enabling global publishers to enhance their affiliate operations and drive revenues. Affinity, a global adtech company, has acquired Affilizz, […]